First, I wanted to say thank you to interlinkONE’s Pam Morrissey for alerting me to the email that led to this post. Pam is a member of Best Buy’s rewards program, and received an email from them recently. Along with listing her stats in the rewards program, Best Buy promoted their increased use of QR Codes.

The screenshot below is taken from the email. Best Buy has alerted their consumers about how QR Codes can help make life easier for a consumer. From their mobile phone, people can access product information, ratings, reviews, and more.

In the email, they also provide their recommended instructions for consumers that want to utilize the QR Codes.

The screenshot below provides additional content promoting other mobile marketing initiatives on the Best Buy website.