QR Code Used on Packaging for Board Game

As winter seems to have finally settled in here in New England, the usage of board games is certain to increase as people spend more time indoors.
And as much as I personally dislike snow, I am thankful that lousy weather led me to learn about the board game, Zero.
As you can see in the picture [...]

Big Truck, Big QR Code

I must send a thank you to @mattpooch for taking a picture of the QR Code below and sending it to me via Twitter.
As you can see, the QR Code is huge! And, the “Scan Me” directions are even bigger.
Of course, after seeing where it’s placed — on a massive truck — it makes sense [...]

Shop for Tools via the QR Code on a Direct Mailer

As someone that is worked in the computer industry for too long, I have pretty much come to accept the fact I will never be handy with many tools.
And yes, that means it can be fairly embarrassing for me as my neighbors watch my wife handle a hammer, a screw gun, a ladder, etc., better than I [...]

Starbucks Incorporate QR Codes onto its Packaging

Thanks to the folks at VGART Design for sharing the QR Code below with our CEO John Foley, Jr.
Upon seeing the picture, I was quite excited. When a mainstream brand such as Starbucks is using QR Codes on their packaging, it should help to increase awareness and acceptance of QR Codes.
Here’s the picture that they [...]

St. Joseph’s University QR Code

Thanks to Steve Tolin for sending this QR Code for St. Joseph’s University over to us:

I think they did a great job of customizing the graphic elements of the QR Code.
They also did a nice job of ensuring that the QR Code points to a site that is mobile-optimized. Here is a screenshot of where [...]

The Print Advertisement That Talks to You

I must apologize to the great folks at CustomXM.
They ran this tremendous print advertisement back in August of 2011… but for some reason, I never completed the task of promoting it here on the blog.
Well, I’m very late, but the QR Code still works. So, here it is:

Here is a link to the digital edition [...]

Qweekr: The QR Code Magazine

Okay, we admit it. We could not find anyone at the office that speaks French.
However, the power of video can help to deliver a message in multiple ways.
If you have a free moment today, please watch the video below. It demonstrates how readers with smartphones are able to engage with the printed pages of Qweekr’s [...]

The Sam Adams QR Code Coaster

I must send a Thank You to Kevin Keane of IAPHC fame for alerting me to this.
This video demonstrates how Samuel Adams used QR Codes for a recent holiday promotion.
Take a quick moment to see how print and mobile were successfully integrated to achieve business objectives:

I think that the video does a great job of [...]

Learn to Speak Another Language with QR Codes

Many of the QR Code applications that we find and share on this blog can be primarily identified as marketing initiatives. However, QR Codes can certainly be used for other purposes. Education is one of those.
I recently learned about the Lingibli service. It uses QR Codes, print, and mobile to help people learn how to [...]

5 Ways To Get More Scans on your QR Codes

Did you think that QR Codes were everywhere in 2011? If so, you should expect to see more of the same in 2012. Sure, there are absolutely going to be other mobile technologies (such as NFC, perhaps) that will push their way a bit further into the mainstream.
But with QR Codes, the momentum of creating [...]