Stubb’s BBQ Uses QR Codes To Integrate Print & Social Media

I can’t lie. I love Stubb’s BBQ sauce.
I pretty much put it on everything.
And after seeing that they have incorporated QR Codes onto their product labels, I could not help but blog about it.
Here is a picture of the back label of the Stubb’s BBQ sauce bottle:

Upon scanning the QR Code, people are directed to [...]

The Handmade QR Code

Yes, I love our QR Code generator.
However, I cannot say that it creates QR Codes out of objects such as boots, calculators, briefcases, boomboxes and champagne bottles.
But a photographer by the name of David Sykes recently did that successfully.
Here is one of our favorite quotes from David about this project:
“The QR code is the [...]

QR Codes Enable the Random Tattoo

Throughout 2011, people found many ways to use QR Codes. Some were used to promote products and services… others were used to increase registration. And some were used simply for fun.
One trend that always excited us (but not necessarily our mothers) were QR Code tattoos.
We recently stumbled upon another example of this that was quite creative.

As the [...]

Donations Through QR Codes and SMS

Many thanks are due to Matt Pochily for sharing the picture of this QR Code below with us.
We think it’s a great example of how to use QR Codes correctly and for a good cause.
Matt spotted this QR Code inside of a sandwich shop:

Upon scanning the QR Code, people are directed to a mobile website. [...]

Mobile Websites for your QR Codes

It sounds like a simple concept, but many marketers today still fail to follow it.
What is the concept? Well, it’s this: Since people will be scanning your QR Codes on their mobile devices, you should direct them to websites that are optimized for the mobile audience.
If you are looking for a solution that can help [...]

Organize Your QR Codes

There is no doubt that QR Code usage has exploded over the past 12 months. Sure, they’ve been around for a long time. But marketers across the entire world have begun to understand them and incorporate them into their printed materials.
We have seen proof of this tremendous growth first-hand. Within our system, we have customers [...]

QR Codes in the Classroom

Here is a great example of how QR Codes can be used by folks other than marketers.
At the Hatfield Elementary school, Lyndsie Graves has incorporated QR Codes into her math class to engage her 3rd-grade students.
Is it working? Well, I would say “yes”! And you might agree as well after taking a couple of minutes [...]

QR Code Virtual Store Comes to New York City

It was just last week that we excitedly shared news that eBay had opened up a physical storefront that would let people make purchases by scanning QR Codes.
Well, I am now just as excited to share news that Toys R Us has incorporated QR Codes onto their billboards to create virtual stores in New York [...]

QR Codes & Direct Mail: Buy Flowers from your Mobile Phone

Well, all of us smartphone-loving folks now have one less excuse for why we forgot to buy flowers for those special people in our lives.
1-800-Flowers recently incorporated QR Codes onto their direct mail pieces to help reach the emerging mobile audience. Upon scanning the QR Code, people were directed to a mobile website where they [...]

Victoria’s Secret: Direct Mail and QR Codes

“Honey, I need that direct mail piece from Victoria’s Secret!”
Upon saying those words to my wife this week, I received a look that screamed “you better be taking this to buy something for me… or else”.
Well, there was an “or else”. Victoria’s Secret had included a QR Code on their direct mail piece. As part [...]