Manicures and QR Codes

QR Codes are being used on just about everything these days and if I had to pick one way that they are being used the most I would say on packaging. So when I came across QR Codes being used across a whole set of packaging as well as on their marketing material, I knew that [...]

Having lunch with some QR Codes

Big shout out to interlinkONE’s VP of Sales, Karen Dewolfe for spotting these QR Codes at a lunch meeting Tuesday afternoon!
The QR Code links to their mobile website where you can make reservations, get directions and also view the menu.

QR Code Used on Packaging for Board Game

As winter seems to have finally settled in here in New England, the usage of board games is certain to increase as people spend more time indoors.
And as much as I personally dislike snow, I am thankful that lousy weather led me to learn about the board game, Zero.
As you can see in the picture [...]

Big Truck, Big QR Code

I must send a thank you to @mattpooch for taking a picture of the QR Code below and sending it to me via Twitter.
As you can see, the QR Code is huge! And, the “Scan Me” directions are even bigger.
Of course, after seeing where it’s placed — on a massive truck — it makes sense [...]

Shop for Tools via the QR Code on a Direct Mailer

As someone that is worked in the computer industry for too long, I have pretty much come to accept the fact I will never be handy with many tools.
And yes, that means it can be fairly embarrassing for me as my neighbors watch my wife handle a hammer, a screw gun, a ladder, etc., better than I [...]

Starbucks Incorporate QR Codes onto its Packaging

Thanks to the folks at VGART Design for sharing the QR Code below with our CEO John Foley, Jr.
Upon seeing the picture, I was quite excited. When a mainstream brand such as Starbucks is using QR Codes on their packaging, it should help to increase awareness and acceptance of QR Codes.
Here’s the picture that they [...]

St. Joseph’s University QR Code

Thanks to Steve Tolin for sending this QR Code for St. Joseph’s University over to us:

I think they did a great job of customizing the graphic elements of the QR Code.
They also did a nice job of ensuring that the QR Code points to a site that is mobile-optimized. Here is a screenshot of where [...]

The Print Advertisement That Talks to You

I must apologize to the great folks at CustomXM.
They ran this tremendous print advertisement back in August of 2011… but for some reason, I never completed the task of promoting it here on the blog.
Well, I’m very late, but the QR Code still works. So, here it is:

Here is a link to the digital edition [...]

Qweekr: The QR Code Magazine

Okay, we admit it. We could not find anyone at the office that speaks French.
However, the power of video can help to deliver a message in multiple ways.
If you have a free moment today, please watch the video below. It demonstrates how readers with smartphones are able to engage with the printed pages of Qweekr’s [...]

The Sam Adams QR Code Coaster

I must send a Thank You to Kevin Keane of IAPHC fame for alerting me to this.
This video demonstrates how Samuel Adams used QR Codes for a recent holiday promotion.
Take a quick moment to see how print and mobile were successfully integrated to achieve business objectives:

I think that the video does a great job of [...]