Harry Potter QR Code

While at Best Buy over the weekend I happened to spot a very creative QR Code on a Harry Potter DVD display in the store. The QR Code was creative because it featured an image inside the middle of it as well as the black and white squares having points and curves to all of [...]

Tis’ the season for QR Codes

Shopping for an artificial tree this year for the holidays? Well times have definitely changed for sure because years ago you would just look around the store to see the choices and pick one (and hope that it fits in your living room!).
Last night while at Target I noticed that each of the trees had [...]

QR Codes Helping to Make Mobile Payments a Bit Easier

As a business located in Wilmington, MA, we have been quite excited to see our local Cumberland Farms utilizing QR Codes to interact with the mobile audience.
In this case, the QR Code makes it easy for people to download a mobile payment App on their smartphones. From there, customers can pay for their items (gas, [...]

Using QR Codes to Shop

Thanks Jason Pinto for spotting this QR Code find! Kohl’s Department store has recently started using QR Codes on their marketing pieces as well as inside their stores. Jason received a direct mailer from Kohl’s that featured a QR Code on it. The QR Code linked to their mobile website allowing you to shop right [...]

How much space do QR Codes need?

We receive emails daily asking all sorts of questions pertaining to QR Codes. This might include how to add an image to a QR Code, how to add color to a QR Code, etc. The latest email we received was “How much white space should I leave around a QR Code?”. In case you’ve ever [...]

Promoting TV shows with QR Codes

Entertainment Magazines last issue was full of QR Codes! I happened to find 2 QR Codes on side by side pages. The first one was for Discovery channels “Deadliest Catch” and the second one was for Animal Planet’s “River Monsters“.  I scanned both of the QR Codes and they each linked to mobilized site for the shows sharing information [...]

Time for QR Codes

Flipping through a magazine yesterday, I came across an advertisement for TAG heuer wrist watches that I wanted to take a minute and share.
The ad featured a QR Code on it and when the QR Code is scanned it links to mobilized version of their website where you can purchase the watches, contact them [...]

We Loved This: Using QR Codes to Engage Students

Melanie Wiscount is a Business, Computer, & Information Technology Teacher at Palmyra Area School District.
From everything that we’ve read recently, she deserves some major recognition and commendation.
Here is the article that caught our attention. If you have a minute, we’d absolutely like to encourage you to read it.
A Few Highlights

Students were assigned to create a [...]

Direct Mailer featuring a QR Code, VDP and a PURL!

We thought we would share with you an example of a self-promotional mailer from one of our customers.
Cedar Graphics, a marketing services provider from Iowa, recently sent out their holiday-themed direct mailer. The mailer was targeted to each recipient. The back of the mailer featured a personalized URL and a QR Code. When the QR Code is scanned, you [...]

QR Codes and Holiday Shopping

So… were you up at 3am for Black Friday last week? Or, did you stay in and eat leftovers all day? No matter what,  there’s one thing that a lot of retailers did — promote their sales with mobile marketing.
We certainly have seen a very encouraging increase in the number of QR Codes on printed [...]