The Sam Adams QR Code Coaster

I must send a Thank You to Kevin Keane of IAPHC fame for alerting me to this.
This video demonstrates how Samuel Adams used QR Codes for a recent holiday promotion.
Take a quick moment to see how print and mobile were successfully integrated to achieve business objectives:

I think that the video does a great job of [...]

Learn to Speak Another Language with QR Codes

Many of the QR Code applications that we find and share on this blog can be primarily identified as marketing initiatives. However, QR Codes can certainly be used for other purposes. Education is one of those.
I recently learned about the Lingibli service. It uses QR Codes, print, and mobile to help people learn how to [...]

5 Ways To Get More Scans on your QR Codes

Did you think that QR Codes were everywhere in 2011? If so, you should expect to see more of the same in 2012. Sure, there are absolutely going to be other mobile technologies (such as NFC, perhaps) that will push their way a bit further into the mainstream.
But with QR Codes, the momentum of creating [...]

A Thank You Message from the Boss

I hope that you had a nice, long weekend. The interlinkONE crew is back to work today!
2011 has been quite an exciting and busy year for me. As I use this week to reflect back a bit, I wanted to say “Thank You” to everyone that contributed to the successes and positive memories that happened over the past [...]

The Handmade QR Code

Yes, I love our QR Code generator.
However, I cannot say that it creates QR Codes out of objects such as boots, calculators, briefcases, boomboxes and champagne bottles.
But a photographer by the name of David Sykes recently did that successfully.
Here is one of our favorite quotes from David about this project:
“The QR code is the [...]

QR Codes Enable the Random Tattoo

Throughout 2011, people found many ways to use QR Codes. Some were used to promote products and services… others were used to increase registration. And some were used simply for fun.
One trend that always excited us (but not necessarily our mothers) were QR Code tattoos.
We recently stumbled upon another example of this that was quite creative.

As the [...]

Donations Through QR Codes and SMS

Many thanks are due to Matt Pochily for sharing the picture of this QR Code below with us.
We think it’s a great example of how to use QR Codes correctly and for a good cause.
Matt spotted this QR Code inside of a sandwich shop:

Upon scanning the QR Code, people are directed to a mobile website. [...]

Mobile Websites for your QR Codes

It sounds like a simple concept, but many marketers today still fail to follow it.
What is the concept? Well, it’s this: Since people will be scanning your QR Codes on their mobile devices, you should direct them to websites that are optimized for the mobile audience.
If you are looking for a solution that can help [...]

QR Codes in the Classroom

Here is a great example of how QR Codes can be used by folks other than marketers.
At the Hatfield Elementary school, Lyndsie Graves has incorporated QR Codes into her math class to engage her 3rd-grade students.
Is it working? Well, I would say “yes”! And you might agree as well after taking a couple of minutes [...]

QR Code Virtual Store Comes to New York City

It was just last week that we excitedly shared news that eBay had opened up a physical storefront that would let people make purchases by scanning QR Codes.
Well, I am now just as excited to share news that Toys R Us has incorporated QR Codes onto their billboards to create virtual stores in New York [...]