Quick Responses from QReate & Track
We promise to keep this blog filled with interesting items on all things QR Code related.
QR Codes & Direct Mail: Buy Flowers from your Mobile Phone
Well, all of us smartphone-loving folks now have one less excuse for why we forgot to buy flowers for those special people in our lives.
1-800-Flowers recently incorporated QR Codes onto their direct mail pieces to help reach the emerging mobile audience. Upon scanning the QR Code, people were directed to a mobile website where they [...]
QR Codes, Wrapping Paper, and Charity
I just wanted to share a great project that has been launched by my friend Paul Strack.
Paul and the folks at CustomXM have launched a website that allows people to order QR Code wrapping paper! While placing your order, people can choose where they want the QR Code to direct people.
But in addition to ordering [...]
Victoria’s Secret: Direct Mail and QR Codes
“Honey, I need that direct mail piece from Victoria’s Secret!”
Upon saying those words to my wife this week, I received a look that screamed “you better be taking this to buy something for me… or else”.
Well, there was an “or else”. Victoria’s Secret had included a QR Code on their direct mail piece. As part [...]
eBay’s QR Code Retail Store
eBay has brought some excitement to the QR Code/mobile world this week with the launch of a new store in London.
The physical storefront carries 350 items. But what makes the store unique is that people will scan the item’s QR Code to place an order for it. Upon scanning the QR Code, people are [...]
How-To: Change the URL that Your QR Code Points To
One of the benefits of becoming a registered user of the QReate & Track application is that you can change the URL that your QR Code points to even after you’ve created and printed it.
Here is an article on why you might need to do that… and how you can do it easily in our [...]
Incorporating QR Codes into Packaging
I wanted to share a recent example of how HP used QR Codes to make packaging interactive.
HP hosted a Lunch & Learn event on a golf course in Washington (Our CEO John Foley, Jr. was one of the speakers that day). To help provide a memorable takeaway to attendees that also fit the show’s theme, [...]
Enter to Win a Trip to Italy… Via a QR Code
Thanks to CEO John Foley, Jr. for spotting the QR Code shown below recently.
This print advertisement was part of a coupon for the Baci brand. The coupon (which I cut off in the screenshot; it was below what you see) would get you 50% off your next candy purchase. But if you scanned the QR [...]
Rush using QR Codes to Promote Concert Video
In the music world, I think it’s fair to say that the band Rush is loved by many.
While I do not currently own any of their music, the fact that they have started using QR Codes in their print advertisements has helped them earn bonus points in my book.
In a recent edition of Rolling Stone, [...]
Buy Rosetta Stone via a QR Code
While excitedly opening up a shipment at home from Barnes and Noble (I bought “A Visit from the Goon Squad“), I was happy to see that one of the advertisers utilized QR Codes on their printed materials.
Rosetta Stone had included a flyer inside of the B&N box that promoted one of their products. In addition [...]
Sending a Holiday wish with QR Codes
The video below is just one more awesome way to use QR Codes! Check out how JCPenny is using QR Codes this holiday season on their new “Santa tags”.
