QR Codes can certainly draw a lot of attention. Our QReate & Track application allows you to view the success of QR Codes that point to the web through real-time reporting dashboards.
Number of Scans
Easily find out how many people have scanned your QR Codes.
Activity by the Day
View when people are scanning your QR Codes:
Activity by the Hour
Curious as to when people are reading your marketing collateral? Or when they most often utilize outdoor signs? Our reporting system displays that data to you via a chart.
Devices being Used
Are people viewing the QR Code from an iPhone? A Blackberry? If so, which model?
Return on Investment
Creating QR Codes and marketing campaigns takes a bit of an investment – time, print costs, and more. Our reporting system shows how much it costs in the end to deliver leads through your QR Code campaigns.
Can you track everything?
If you create the QR Code in our system, and you direct it to a page on the web, you will absolutely be able to track those scans. However, if your QR Code simply presents a text message to person or directs people to a QR Code that simply displays contact information as a meCard, you will not be able to track those. If you do want to track scenarios like that, we would recommend putting that information on a web page, and then pointing the QR Code to the corresponding URL.
Multi-Channel Campaign Success
QR Codes can be a very important channel in your marketing efforts. With interlinkONE’s ilinkONE Version 8 marketing software you can measure the success of your multi-channel campaigns:
- Did the QR Code perform better on the postcard or the flyer?
- How many people typed in their personalized URL? How many used the QR Code?
- How many viewed your newsletter via your Twitter post? How many viewed it via the QR Code?
- Was the email more effective than the direct mail piece that had a QR Code?
